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An APP that helps fresh Rutgers students

know campus better.

Rutgers has five campuses. Although the university provides bus services, new students still get frustrated with not catching the right bus on the right schedule. The App helps new students fit into the new campus life more smoothly.

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How difficult is it to find buildings on this campus?

  What is your recommendation fo

 a new student to

find their class?

As a new student, What was the pain point in finding buildings on campus for new students?

User Research

13 undergrad (2 transfers)

2 grad

Students had a hard time finding their classes when they first came to Rutgers, but eventually found their ways.

Questions:

Students’ main problem was figuring out which bus to take, and which stop to get off to get to their destination.

And then finding the actual building proved to be difficult.

What we find out:

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01

02

03

KEVIN ROCKETT | 19

Personas:

Kevin Rockett (19 Years Old Freshman Student)

Janie Lane (43 Years Old Busy Single Mother of 3)

Danny De Ville (20 Years Old Sophomore Transfer Student)

​

Journey Map:

Needs to get from dorm to class/next destination efficiently and on time. He is willing to do anything that would save his time - since he is very involved on campus' activities and needs to get to all his meetings on time, it would be better for him to find effective ways to commute around campus through the bus system.

Main Stressors:

Waiting for Bus, anxious since the bus service schedule can be erratic.

Jumps on the bus, anxious to know if he’ll make it to class on time since traffic seems pretty bad.

Barely makes it to class on time.

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Wireframe:

01  System choosing

02  Log in page

04  Fill in address

05  Bus schedule

03  Sidebar navigation

With wireframes we laid down the structure of the APP,

and laid a base for the final design.

06  Neighborhood exploring

Test & feedback

Critique:

  • Process for planning a trip on home screen

  • Building event details pop up received a mixed reception

Success:

  • Bus tracking in real-time with moving indicator

  • Building events accessible from map

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